WCCEAL is a group of dedicated people organized to improve the outcomes of individuals living in Wisconsin assisted living communities (ALCs). The state of Wisconsin recognized the importance of addressing quality in Assisted Living. In 2009, the Wisconsin Coalition for Collaborative Excellence in Assisted Living (WCCEAL) was formed to redesign the way quality is ensured and improved for individuals residing in ALCs. This public/private coalition utilizes a collective impact model approach that brings together the state, the industry, the consumer, and academia to identify and implement agreed upon approaches designed to improve the outcomes of individuals living in Wisconsin ALCs.